Your data

Privacy Policy

Last updated: 18 September 2026 · Effective upon publication

Krawl is made by Friedemann Lipphardt, an independent (solo) game developer based in Japan ("we", "us", "I"). This policy explains what information the Krawl mobile game collects, why, who it's shared with, and the choices you have. It's written to be read, not just filed.

1. Who is responsible for your data

The data controller for Krawl is Friedemann Lipphardt (sole proprietor), Japan. For any privacy question or request, contact [email protected].

2. What we collect

Information you give us

• Optional account linking. Krawl works anonymously by default. If you choose to link a Unity Player Account to back up your progress across devices, Unity hosts the sign-in and we receive only an identifier for that link. We never see your password. Linking is required before an in-app purchase, so paid items cannot be stranded on an account you can't recover.
• Support correspondence. If you email us, we keep your message and address to reply and to help.

Information collected automatically

• Device & technical data: device model, operating system and version, language and region, app version, and a randomly generated player/install identifier.
• Advertising data: Unity Ads processes device and advertising signals according to your device settings and its privacy policy. On iOS, access to the Apple IDFA requires your permission through App Tracking Transparency. Krawl requests non-personalized ads unless that permission is granted. On Android, Krawl requests non-personalized ads.
• Gameplay & analytics: in-game events such as runs started, floors reached, features used, and crash/diagnostic reports — used to fix bugs and balance the game.
• Purchase records: confirmation that a purchase occurred and which product, provided by Apple or Google. We never receive your credit-card or full payment details — those are handled entirely by the app stores.
• Approximate location: a coarse, country-level location derived from your IP address (we do not collect precise GPS location).

3. The services we use

Krawl relies on a small number of third-party providers to run. When they process data on our behalf, they act as our service providers; some ad partners may also act as independent controllers for advertising. Their own privacy policies govern how they handle data:

• Unity Gaming Services (Unity Technologies) — anonymous authentication, cloud save, analytics, leaderboards, friends, and push notifications. Unity privacy policy ↗
• Unity Ads — serving in-game advertisements. Unity privacy policy ↗
• Apple App Store and Google Play — app distribution and processing of in-app purchases. Apple ↗ · Google ↗

We do not use any other advertising network, mediation provider, or third-party analytics or attribution SDK.

4. Why we use your data

• To operate the game, save and sync your progress, and process your purchases.
• To show and measure advertising. The Remove Ads purchase disables banners and interstitials; optional rewarded ads remain available.
• To understand how Krawl is played so we can fix bugs, balance difficulty, and improve it.
• To protect the game and players from cheating, fraud, and abuse.
• To respond to your support requests and to meet legal obligations.

Where the EU/UK GDPR applies, we rely on these legal bases: performance of our contract with you (running the game and purchases), our legitimate interests (analytics, security, improvement), your consent (personalized advertising, where required), and compliance with legal obligations.

5. Advertising & your choices

Krawl is free to play and supported by ads. You have real control over them:

• Remove banner and interstitial ads with the one-time "Remove Ads" in-app purchase. Rewarded ads are optional and remain available when you choose to watch one.
• Personalized ads are off unless you turn tracking on. iOS asks once, with the App Tracking Transparency prompt. Unless you explicitly allow it, Krawl tells Unity Ads to serve non-personalized ads — this is the default, and it also applies if you have not answered the prompt yet. You can change your answer at any time under Settings → Privacy & Security → Tracking, or per-app under Settings → Krawl.
• Android: Krawl requests non-personalized ads. Your device's advertising ID controls are available in Android settings; their location depends on the device and Android version.
• Gameplay analytics can be switched off in the game, under Settings → Privacy → Gameplay Analytics. Turning it off stops collection; it does not affect saved progress or purchases.
• Deleting your account (Settings → Account → Delete Account) also requests deletion of the analytics data associated with you.

6. Children

Krawl is not directed to children under 13 (or the equivalent minimum age in your country). We do not knowingly collect personal information from children under that age. If you believe a child has provided us information, contact [email protected] and we will delete it. Ad personalization controls are described in Section 5.

7. How long we keep data

We keep your saved-game and account-link data for as long as you use Krawl, and delete or anonymize it within a reasonable period after your account becomes inactive or upon a valid deletion request. Analytics and diagnostic data are retained only as long as needed for the purposes above. Purchase records are kept as required for tax, accounting, and fraud-prevention purposes.

8. International transfers

We and our service providers may process your data in countries other than yours, including the United States, where data-protection laws may differ. Where required, our providers use appropriate safeguards (such as the European Commission's Standard Contractual Clauses) for these transfers.

9. Your rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal data; to object to or restrict certain processing; and to withdraw consent. To exercise any of these, email [email protected] and we'll respond within the time required by law.

• EEA/UK: you also have the right to complain to your local data-protection authority.
• California (CCPA/CPRA): you have the right to know, delete, and correct your information, and to opt out of the "sale" or "sharing" of personal information. We do not sell your personal information for money. Sharing advertising identifiers with ad partners for cross-context behavioral advertising may be considered "sharing"; you can opt out using the controls in Section 5 — declining the iOS tracking prompt is itself an opt-out, and it is the default. We do not discriminate against you for exercising your rights.
• Japan (APPI): you may request disclosure, correction, or deletion of your personal data as provided under the Act on the Protection of Personal Information.

10. Security

We use reasonable technical and organizational measures to protect your data. No method of transmission or storage is perfectly secure, but we work to keep your information safe and to limit what we collect in the first place.

11. Changes to this policy

We may update this policy as Krawl evolves. When we make material changes, we'll update the "last updated" date above and, where appropriate, notify you in-game. Continuing to play after changes take effect means you accept the updated policy.

12. Contact

Friedemann Lipphardt · Japan · [email protected]